One for All was a critical success upon its release. One thing was clear: the Fat Beats phenomenon could no longer be contained in a single basement shop. What began as a simple vinyl shop in Manhattan. LPJoseph Abajian (DJ Jab) founded Fat Beats in 1. Lord Jamar (of Brand Nubian) - '5%' Documentary. Reception Allmusic awarded the album 4 stars stating 'One of the rarest of all.